POPULAR CHIPS IN BANDUNG

Recently, there are a lot of spicy chips that become popular in Bandung, actually these chips are just regular cassava chips flavored with garlic, chili powder and salt, but it comes with many different variations.
The most famous spicy chips is Maicih, since its launch a year ago, the fame of Maicih chips is skyrocketed and become hot topics, especially among young people. The genius marketing strategy via social network such as Facebook and Twitter make this chips become unique than the other chips seller, in that genius strategy case, Maicih chips is not sold in regular supermarkets or snack shops but in particular and determine location that can only be known through twitter. There are 10 levels of hotness/spiciness in Maicih, level 1 to 10 but the popular ones are the level 3 (gray colored packaging) and level 5 (colored red packaging).
Besides Maicih, there are also Karuhun which almost sells the same product with the same marketing strategies. The differences between Karuhun and Maicih are on their price, which Karuhun is cheaper than Maicih, and on the taste of the chips, which Karuhun are more crispy but not too spicy and Maicih are not too crispy but more spicy. But in the end, it all depends on the taste of consumers to choose Maicih or Karuhun, because they were both well known and have their own specialities.